How do you get your message to stand out in a crowd? How do you get people to attend your events when there is so much reason not to?
Profiting from Your Passion: How to Turn Work into Prosperity: https://www.amazon.com/dp/0692182004/ref=cm_sw_em_r_mt_dp_U_HHoBEb5CGZZ73
Today Grant And Scott hash that out and they arrive at the 70-30 rule. Basically your message needs to contain at least 70 percent positive reinforcement and 30 percent reality check.
How would that affect your next presentation?